Based in Casablanca, UCOTRA helps leaders in Morocco, Africa and the Middle East make decisions, grow, invest, improve performance and transform — from initial analysis through to implementation alongside their teams.
Five needs within your organisation, each linked to the expertise that addresses it and an engagement that illustrates it. You can call on just one or combine them.
Choosing a market, undertaking a project, setting an organisation’s direction or defining priorities for an industry: some decisions commit your resources for the long term. We put the facts, options and risks into perspective, first testing the assumptions that could call the whole decision into question.
What you getA reasoned direction: the basis for the choice, what still needs to be checked and the conditions that need to be met.
Winning new customers, diversifying a business, preparing to export or opening up markets for an industry: growth starts with choosing opportunities — and deciding which ones not to pursue. We identify your growth opportunities and focus your resources on the most relevant ones.
What you getWhere to grow, with what offering and resources: a growth ambition translated into priorities and actions. Deliverables: corporate strategy, market research, business plan.
Setting up a facility, expanding capacity or launching a project: we assess the opportunity and feasibility, compare location options and financing scenarios, and mobilise available investment support. You obtain a project you can substantiate before your shareholders, banks and funding committees.
What you getA business plan, financing plan and applications to secure resources. The decision to provide financing remains with the funding partners.
Improving production and service, controlling costs or streamlining the organisation: whether you are a business or a public body, you need results in your operations. Together with your teams, we identify the bottlenecks and levers that matter — because lasting gains are those teams know how to sustain.
What you getAn organisation aligned with its ambition, action priorities, clear responsibilities and reference points for tracking progress.
Innovation, digital technology, data, AI and decarbonisation are becoming prerequisites for competitiveness. We connect your ambitions with the projects to select and the uses to develop, then support changes to organisations, tools and skills. Change management prepares your teams to embrace them.
What you getClear priorities, a coherent project portfolio and teams prepared for change.
Each case study presents the question raised, the work carried out by UCOTRA and the client’s assessment, as expressed in their reference letter.
Corporate strategy and market analysis to inform decisions before developing the offering.
“The quality of the services and the professionalism.”Read about the engagement ↗
Understanding needs, defining a suitable offering and preparing its rollout with the bank’s teams.
“Provided us with complete satisfaction.”Read about the engagement ↗
From preparing the investment application to coordinating with the organisations concerned.
“Our company was able to access a grant of MAD 9 million, representing 16% of the eligible investment amount.”Read about the engagement ↗
A path to 2030, a target organisational structure and a roadmap to guide the Group’s transformation.
“A validated target organisational structure, supported by a clear and operational system of delegation.”Read about the engagement ↗
With UM6P, for the benefit of UNFM: socio-economic model, business plan, governance and rollout plan.
“An ambitious, innovative and realistic transformation roadmap.”Read about the engagement ↗
Find your activity across four broad groups and fifteen sectors. Each link opens the corresponding existing page.
Starting with your business challenges, selecting relevant uses and preparing for their adoption: AI becomes part of your transformation journey, with the data, tools and skills it requires.
Founded in 1996 in Casablanca, UCOTRA supports businesses, investors, institutions and professional organisations in Morocco, Africa and the Middle East. Partners and engagement managers lead the work, from scoping through to implementation.
The questions to clarify before undertaking a growth project in Morocco.
Read the analysisFRConnect the project’s soundness with the expectations of its financial partners.
Read the analysisFRCreate the conditions for rolling out a transformation.
Read the analysisFRDescribe your challenge in a few lines. We will get back to you to establish a starting point for an initial discussion.