4 months
Reference letter date: 3 July 2024. The date of the document is distinct from the period in which the engagement took place.
Super Cérame
Informing strategic choices and preparing a new industrial offering.
Combine corporate strategy and market analysis to prepare the development of a production line for large-format ceramic tiles.
4 monthsengagement duration
Client reference letter reviewedReference letter dated 3 July 2024
Develop a strategic plan with a 2026 horizon and inform the launch of a production line for large-format ceramic tiles.
04 · Challenges and summary of work carried out
The work carried out
The work carried out
to move the project forward.
- Conducting a strategic diagnostic and formulating the strategy.
- Formalising the rollout plan and business plan.
- Analysing the ceramic tile value chain in Morocco, with a focus on large formats and international trends.
- Analysing demand, summarising findings and making recommendations.
05 · Deliverables
Engagement deliverables.
- Strategic diagnostic and strategy with a 2026 horizon
- Rollout plan and business plan
- Market study for large-format ceramic tiles
06 · Impact
What the client acknowledges
What the client acknowledges
in the reference letter.
Development choices supported by a diagnostic, a strategy and a market analysis. The reference letter expresses the client’s appreciation of the quality of the services and the firm’s professionalism.
The reference letter does not establish whether the production line was actually launched, or provide evidence of sales or industrial performance gains.
The client’s perspective
An engagement to explore.
An engagement to explore.
A client reference letter to support it.
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Client reference letter reviewed
Super Cérame · 3 July 2024
“The quality of the services and the professionalism.”
Excerpt from the supplied reference letter, reviewed on 25 October 2026. Translated from French.
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ADR_Ucotra_P.pptx — Super Cérame reference letter, reproduction included on slide 1.
The quotations are translated excerpts from the document. The headings and summaries are editorial paraphrases. Reviewing the document does not constitute independent authentication of the signature.
The reference letter does not establish whether the production line was actually launched, or provide evidence of sales or industrial performance gains.